Go for the gold

Let’s face it. Hostess Twinkies are delicious, but they aren’t the healthiest thing you can put into your body. So we leaned into the truth. We jokingly made Hostess the official snack cake of the 2012 Olympics. With no media spend, this organic social idea got picked up across the pond and was voted one of the top 10 most liked ads of the London games.

Writer || Awards: Gold Addy, Funniest-Buzzfeed, Olympics Cease and Desist